Branding: Building your image to position your brand

A brand reflects the philosophy and activities of a company or product that it wishes to promote. A balancing act, branding requires upstream work and takes into consideration various elements in order to be successful. Close-up on this inherent area and which says a lot about the intentions of a company.

Source:https://www.businessmag.mu/article/branding-batir-son-image-pour-positionner-sa-marque